GSF Car Parts, the leading car parts distributor, has announced the successful completion of DirecTour 2.0, a three-day intensive initiative by their Senior Management Team (SMT) held from June 25-27, aimed at reconnecting with branches and customers across their network. 


In their second-ever DirecTour, the GSF Car Parts’ SMT visited a total of 48 branches and 324 customers in a three-day stretch. As the needs of customers at GSF differ greatly across their network, these tours are crucial for the company to make sure their service is right for each customer. The visits show the appreciation GSF have for everyone within the wider network, customers and branches alike.


Members of the SMT and product leads followed an individual itinerary across the three days, spending time with GSF Team Members and valued customers. They individually accompanied branch managers to six customers per branch, discovering the most important factors amongst their customer base to drive positive change. This is an initiative unique to GSF in this market and yields positive results not only for the company but crucially for its customers.


The tour reached branches across their network in England and Wales, with executives such as CEO Steve Horne joining the team out on the road. 


The first DirecTour was completed in February 2024, and the success of DirecTour 2.0 has set the stage for GSF Car Parts to take on another in the future. 


Steve Horne, Executive Chairman at GSF Car Parts: “By personally visiting our branches and customers, a unique experience for executives in our industry, we ensure that their needs are met and their feedback is heard. We are committed to maintaining this proactive strategy, further strengthening our customer relationships, driving growth, and continuously improving our offerings.”


Faraz Sarwar, Branch Manager at GSF Car Parts Wembley: “The main benefit was that it was really good to have a presence from some of those higher-up faces in front of customers. It just shows them how seriously we’re taking this and how important they are to the business.”


“It was definitely beneficial. The more we get out there with the customers and get different people to go visit as well, it gives you a wider viewpoint of what the customers’ needs are.”