GS Yuasa, the leading battery manufacturer, are proud to announce the return of ‘Powering what matters’ this autumn. The campaign, which has already achieved over 215 million impacts and captured the hearts of consumers and trade professionals alike, is set to return to screens this month as the UK market leader prepares for winter, a period associated with high levels of battery failure.

Touching on the diverse range of markets served by the Japan-based manufacturer, which is larger than any other producer or supplier, the 40 second ad explores the world of GS Yuasa through the eyes of six-year-old Isabella.

From starter batteries to satellites, GS Yuasa batteries enable everyday life for millions of people around the world. In fact, they are the preferred choice for vehicle, motorcycle and industrial batteries due to their superior quality, reliability and performance.

Alongside TV, the campaign will feature on digital billboards across the country, including motorway service stations. It will also feature on YouTube, in leading trade publications and the across social media.

GS Yuasa customers are set to be furnished with a selection of campaign assets allowing them to make the most of the increased conversation surrounding the battery manufacturer and its associated brands.

James Hylton, Managing Director of GS Yuasa Battery Sales UK Ltd. said: “It’s incredibly exciting to bring ‘Powering what matters’ back to screens, especially as we approach the season of increased battery failure. We’re proud of the numerous applications our batteries support, only some of which feature in the ad, and the difference they make in the everyday lives of millions of people around the world.”

‘Powering what matters’ cements the Japanese battery manufacturer as a leader in batteries for automotive, motorcycle, fire and security, renewables and space applications. The wider campaign also serves as an example of the unparalleled marketing support, aimed at boosting sales and driving business growth, provided by the battery manufacturer.

To watch the ad, or to find out more about GS Yuasa’s broad range of batteries, visit