Research conducted by charging pont specialists Point Electrical explores the booming popularity of EV cars on social media and how the pandemic gave consumers the opportunity to dive in to an industry that has thrived against the odds.
Electric cars have been steadily growing in popularity over the past decade, but interest has boomed throughout the pandemic – so much so that the world is arguably, experiencing the biggest revolution in motoring since Henry Ford’s first production line started rolling out.
Despite a worldwide economic downturn caused by the Covid-19 pandemic, global electric car sales surged by 40% in 2020 with a record three million new electric cars registered in 2020 – a 41% increase on the number in 2019, according to a report from the International Energy Agency (IEA). The uptick in electric vehicles came even as total car sales plunged by 16% from 2019 to 2020.
And it’s not difficult to see why EV is doing so well despite the times. Before the pandemic a global shift towards eco-friendly living as well as economic and quality-of-life incentives was already driving the motorists towards electric options. But the pandemic gave the drivers the chance to look at their options, governments began to invest in infrastructure and brands continued to push the boundaries of development to offer new, luxurious and more affordable e-models.
The impact of EV on the industry has been so significant that brands have announced their intention to move to fully electric vehicles within the next 20 years or less. Motoring giant GM announced it would eliminate petrol power vehicles completely by 2035, while British icon Jaguar pledged to transition to 100% electric energy by 2025
The popularity of EV can be seen across the world, especially on social media. To understand the impact, Point Electrical analysed hashtag data to find the most popular electric car according to the go-to visual platform Instagram.
Perhaps unsurprisingly, Tesla took pole position at the top of the list, with the iconic Tesla Model S coming in #1 with 557,821 hashtags. The brand’s powerhouse Model 3 took #2 with 529,757. The Porsche Taycan, whose new Turbo version went on a test drive down the Pacific Coast Highway with actor and Porsche enthusiast Keanu Reeves, came in #3 with 166,679 Hashtags.
Reflecting on the results, Joshua Gardner, MD of Point Electrical said:
“It’s been absolutely fantastic to see interest and adoption of electric vehicles grow in the last decade, and 2020 has been a powerhouse year for the industry and 2021 is shaping up to take it even further. With more economic models, sleek and luxurious designs and a rapidly developing infrastructure, it’s no surprise that EV’s have become a status symbol and key part of our cultural consciousness and way of life.
While sales are one way to gauge popularity, Instagram has the ability to tap in the current cultural zeitgeist to see what consumers want and value. As one of the world’s most powerful and influential visual social platforms, it’s a great way to gain insight into the world right now, so we might be able to understand where the future might take us.”