Performance Parts RFT, the UK distributors for all passenger car products from the famous Koni shock absorber brand, are stepping up their marketing activities with new campaigns in planning and the appointment of automotive PR and marketing specialists, Chicane.
Koni has been in business since 1857 and producing performance shock absorbers since the 1930s. RFT, which was set up in 2016 to handle Koni distribution in the UK, is about to celebrate its fourth anniversary with the brand. The team behind RFT, however, has had an involvement with Koni in the UK that stretches back for more than thirty years.
RFT Managing Director, David Russell and his family, were owners of UK motor factor group, Camberley Auto Factors, who became distributors for Koni in 1986. “Our experience with Koni, combined with years of having worked in the performance parts sector, means we are in an excellent position to move the brand forward. The Koni product range has expanded notably in recent years and is still finding new parts of the market to serve.”
Koni today encompasses many different product categories within the shock absorber arena, with more than a dozen different types of products – each aimed at a particular sector of the performance market. The ranges start with the STR.T “Street” Dampers and run, via the Koni Classic range – which helps give classic cars better handling & ride – and Koni’s specialist 4×4 ranges of Heavy Track and Raid, through to its high-performance Sport and Special Active ranges the benchmark in adaptive suspension.
RFT’s work with Koni also extends to providing product in the light commercial vehicle sector, camping and caravanning markets and in historic racing with Formula One, being a specialist area where Koni is still the benchmark and where RFT provides a bespoke service via its dedicated service network.
RFT also stocks complementary product ranges, such as Ferodo DS brake pads, for fast road and track day applications as well as a selected range of Champion ignition products and its own brand of ReFiT suspension bushes & bush kits, which focus mainly on 4×4 applications, with an ever-increasing range of cars catered for.
“Appointing Chicane represents a conscious decision to move Performance Parts RFT towards a new level of business,” continues David Russell. “In its sector, Koni is an iconic brand that has become a bit of a sleeping giant, so we thought that the time was right, with the product offer it now encompasses, to raise its profile in the UK and, at the same time, move forward with our other product ranges.”
More information on Performance Parts RFT from: www.koniuk.co.uk