On April 24, the public days at Auto Shanghai started and were an overwhelming success. During the first half of the auto show, access to the trade fair is reserved exclusively for press representatives and trade visitors. On the weekend, Auto Shanghai also opened its doors for public visitors. Many car enthusiasts didn’t want to miss the opportunity to visit the popular automotive show, among them a lot of families. This was possible due to strict hygiene and safety measures.
One of the major points of attraction were the car manufacturers, especially the luxury brands but also the New Energy Vehicles, almost every car maker brought to Auto Shanghai. The exhibitors intended to convey the concept of having a happy life with the car. To catch the attention of the audience, they came up with a variety of activities. At the Cadillac booth, for example, visitors could “drive” a virtual racing car, simulating classic scenes such as the Nürburgring circuit or the Route 66, to experience to differences between the car models. The theme of the LYNK & Co booth was “Urban Playground”. With hide-and-seek, blind box and various fashionable devices, LYNK & CO vividly demonstrated their brand concept of “More Than Cars”. The booth of Beijing Hyundai attracted especially a lot of young people to participate in the competition of driving car models with sound.