Independent workshops are being given the most compelling evidence to utilise Auto3iii’s unique workshop eVHC and customer engagement platform, after a forward-thinking customer reported a 51% success rate in follow-up bookings.

The global software experts who are new to the UK market, provide workshops with app-based software to identify more work, connect to customers and keep them coming back. And in some of its most impressive results to date, Tyres Northampton reported significant success after trialling an outbound calling exercise.

Auto3iii is the only solution in the aftermarket to offer mileage-based vehicle maintenance plans – not to mention bespoke score-based customer reports – and it now has its most compelling evidence for adoption of the technology, via the Pirelli Performance Centre in Northampton.

Using the amber work maintenance plan data which accurately identifies vehicles that are due for follow-up work based on the vehicles daily mileage, 51% were booked back in, up by 27% on an industry average of 24%.

Owner of Tyres Northampton Malcolm Andrew said: “We knew of Auto3iii’s potential, but we didn’t think we’d translate quite so many deferred jobs into follow-up work. We were absolutely staggered by the 51% conversion rate. In simple terms, it’s a no brainer to adopt the technology. We’re a more efficient operation now and in addition, we’re a more professional one with the bespoke customer reports helping convert more work on the day, and the dynamic maintenance plans now get even more work booked in thereafter, which customers seem to really appreciate.”

The calls were carried out by the Worcester based aftermarket specialist agency, Bamboo marketing, and owner Anna Meager said: “These results are pretty much unheard of in the industry and underline the potential that exists from the Auto3iii solution as a revenue generating digital tool.”

By adopting the software, workshops gain an added sense of transparency and professionalism, as all work is communicated clearly and effectively, which motorists appreciate. Crucially, 98% of all Tyres Northampton’s customers who had received a digital report, already understood what work was needed and when, and were happy to receive the follow-up phone call.

Using Auto3iii, motorists know as much about their vehicle as technicians and are informed and engaged during every step of their journey. The user-friendly technician app also makes technicians’ lives easier, by managing their workloads at the swipe of their tablet or mobile phone.

David Leighton, Director at Auto3iii said: “Our customer-centric approach will contribute to customer loyalty and retention, converting more work and sales along the way. The results from Tyres Northampton validates a great deal of hard work and we couldn’t be happier.”

For more information about Auto3iii and their workshop eVHC and customer engagement solutions, visit www.auto3iii.com or contact David Leighton on 03301 332120.