Isuzu UK has taken huge steps to aid the battle against bowel cancer with its newest affiliation, partnering with Football Shirt Friday to raise money for the Bobby Moore Fund.

As a result of this new partnership, Isuzu UK will be encouraging all employees to donate, with the brand having a dedicated Cancer Research UK giving page readily accessible to employees as well as the general public. Additionally, each member of Isuzu UK’s dealer network also has a dedicated giving page, thereby allowing dealers to assist with the fundraising by reaching more people.

The combination of Isuzu HQ and the dealer network will sit under the consumer-facing banner of Isuzu FC (Football Community). National campaigns will point to the Isuzu FC super team page whilst local dealer initiatives will point to their own fundraising pages. The grand total will sit on Isuzu FC and there will be a league table on that page of the most successful fundraisers (dealers or HQ) within Isuzu FC. Dealerships will also be provided with point of sale and social assets to promote their own campaigns. Within the company, Isuzu UK will be urging HQ and dealer employees to swap their usual work attire for the campaign’s namesake football shirts, further promoting the altruistic cause.

Football Shirt Friday is a national fundraising campaign by the Bobby Moore Fund, in support of Cancer Research UK, that aims to raise funds for research into bowel cancer and increase public awareness of the disease. The 2023 campaign will take place on April 21st and seeks to encourage as many people as possible to wear their favourite football shirts, and then share a photo on social media to spread the word and donate to tackle bowel cancer. The Bobby Moore Fund was established in memory of Bobby Moore, who died of bowel cancer in 1993 at the age of 51. Over the past 30 years, the Fund has raised almost £30 million towards bowel cancer research.

Stephanie Moore OBE, founder of the Bobby Moore Fund, said: ““It’s wonderful to be partnered with Isuzu UK for Football Shirt Friday this year. Going into its tenth year, we hope to make 2023’s campaign the best yet with the help of Isuzu dealerships across the UK getting involved in the campaign. Together we can make a real impact and fund life-saving bowel cancer research.”

George Wallis, Head of Marketing at Isuzu UK, said: “By promoting this charitable campaign, we are trying to get as many people as possible to join forces against bowel cancer and make a meaningful impact through not just community spirit, but also a shared love of football. Getting the entire dealer network involved is proof that people can come together for the greater good.”