After showcasing its multiple brands and launching another, First Brands Group hails Automechanika Frankfurt a success.
With an impressive stand in hall 3.0, stand D71, that featured brands including original equipment (OE) wiper blade manufacturer, TRICO, automotive pump manufacturer, Airtex and renowned spark plug brand, Autolite, which marked its reintroduction into the European aftermarket, the First Brands Group was able to showcase its expertise across a broad range of product categories.
The company held a well attended press conference on Wednesday 14th September to relaunch Autolite into Europe, and had the benefit of a wealth of visitors throughout the duration of the show, who were interested in all three brands and keen to know where they could be sourced in their region.
Alongside the Autolite reintroduction, was another important announcement, which will have a significant effect on the independent sector. This was the launch of Airtex’s Electro-hydraulic Control Flow (ECF) water pump; the first genuine like-for-like replacement to the patented OE variable flow water pump which is fitted to numerous VAG applications.
The pump uses Airtex’s own patented SWITCH ECF technology, to vary the coolant flow rate to improve engine warm up time and deliver the gains in fuel efficiency and reduction emissions that the OE water pump does, but without infringing the original manufacturer’s patent, making the Airtex the first company to offer the aftermarket a true performance related replacement to the VAG ‘genuine’ part.
Group Brand & Marketing Manager (Europe), Sam Robinson, said: “After a four-year break, we were thrilled to be back at Automechanika Frankfurt, particularly as our stand was extremely busy! We had some excellent meetings with current and potential customers, and all were very excited about the return of the Autolite brand and keen to take a look at the Airtex ECF pump, as well as to hear the news of our developments with the TRICO range.”