Autoglym LifeShine, the vehicle protection specialists and part of the UK’s largest car care brand, has launched CeraFuse ULTRA, its most advanced ceramic paint protection product, offering improved gloss, durability, and resistance to environmental contaminants – all backed by a highly comprehensive new lifetime guarantee.

Aimed at the high-performance and luxury car segment and suitable for vehicles up to 10 years old, CeraFuse ULTRA provides double the durability* of its existing CeraFuse vehicle protection system, which remains on sale. The launch allows dealers to now offer customers two different grades of LifeShine protection – premium and ultra-premium – with tiered pricing that unlocks significant new margin opportunities.

The new CeraFuse ULTRA coats and protects a vehicle’s exterior, interior and glass surfaces. Extensive laboratory research conducted by Autoglym has confirmed that CeraFuse ULTRA offers double the durability* of CeraFuse when subject to exacting testing under controlled conditions.

Autoglym LifeShine will offer retailers that sell and apply CeraFuse ULTRA a dedicated support package, tailored to individual site requirements. The package includes technical advice, customer service assistance, sales and marketing training, and bespoke point-of-sale materials to help sales teams communicate the benefits of CeraFuse ULTRA online and within the showroom.

Safe and easy to apply, the new Exterior Ceramic Protection product increases the depth of gloss of a vehicle’s paintwork to ensure the original colour remains intact and doesn’t dull over time. In addition, it offers enhanced water beading properties on exterior surfaces, a visual indicator of the solution’s strong hydrophobic properties.

CeraFuse ULTRA can be applied to any vehicle with a clearcoat, and it has been formulated to work just as well on gloss paint protection film (PPF)** and clear-coated composite surfaces including carbon fibre, which are increasingly popular in the premium car segment.

Regardless of the chosen LifeShine package, the Interior Protection solution has been enhanced to be quick drying for easy and efficient application by workshop technicians, aiding rapid turnaround at high-volume sites. It provides lasting resistance to spills and staining on leather, Alcantara, and fabric surfaces.

The Glass Protection product in CeraFuse ULTRA is infused with advanced hydrophobic technology that repels water and resists dirt and road grime, delivering crystal-clear optical visibility in all conditions.

Comprehensive aftercare support for premium customers

Like the existing CeraFuse product, CeraFuse ULTRA is guaranteed for the entire vehicle ownership period. On exterior surfaces it covers fading or gloss deterioration from UV rays, fallout, road salt, suncream and tree sap, while for the interior it covers permanent stains on fabric, leather or Alcantara seats.

Should a rectification be required, the terms of the CeraFuse ULTRA guarantee provide for a range of scenarios, including rectification of two dye transfers on leather interior within the first three years (up to a combined value of £3,000), while on paintwork it covers unlimited bird lime claims (up to a combined value of £4,000). The exterior rectifications can be carried out on vertical and horizontal sections, and can even be conducted on specialist paint finishes, including three-stage pearlescent and tinted clear-coats commonly available with high-end performance and luxury vehicles.

Upon purchase of CeraFuse ULTRA, customers will be supplied with a complimentary Aftercare Collection comprising a selection of popular and award-winning Autoglym products, including Ceramic Wash & Protect, Custom Wheel Cleaner, Instant Tyre Dressing, Odour Eliminator and Fast Glass. Handy accessories include an Interior Hand Pad, an Instadry drying cloth and a Microfibre Wash Mitt.

Anna Houldsworth, Head of Paint Protection at Autoglym LifeShine, commented: “Our product development teams have harnessed the latest advancements in ceramic coating technology for CeraFuse ULTRA. As well as providing unparallelled vehicle ceramic protection, this new premium-grade product will provide dealerships, especially those selling luxury and prestige vehicles, with additional revenue opportunities, improved customer satisfaction, and the added likelihood of repeat purchases.”

To learn more about Autoglym LifeShine, please visit www.lifeshine.com