In a digital format, this edition is bigger and better

After hosting the mega inaugural edition successfully in Goa two years back, and thousands of smaller editions in different locations over the last 24 months, Apollo Tyres is back with the #BadRoadBuddies in a digital format. As most of the activations have moved to the virtual space, the company has also chosen the path of building the community of enthusiasts online and is opening this event to the SUV owners/drivers and the two-wheeler riders, who enjoy drives during the weekend or on leisure/adventure trips.

Enthusiasts willing to participate in #BadRoadBuddies, must upload the video/ photographs of their drive on Apollo Tyres’ social media channels, tagging their buddies, which would then be judged under the following categories:

  1. Best video on a road trip
  2. Best photography on a road trip
  3. A hidden eatery
  4. BRB Cares – a social cause undertaken during the drive/trip

Commenting on this initiative, Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd said, “We wanted to provide the enthusiasts a platform to come together and discover the roads less travelled across the vast Indian terrain. Bad Road Buddies is a special initiative curated by Apollo Tyres for them. We have opened this to people who love to explore the unexplored, and enjoy driving, whether on a two-wheeler or a four-wheeler, and our range of tyres will always be a reliable companion for their drive.”

The detailed terms and conditions about the participation is available on badroadbuddies.com along with the list of exciting prizes to be won in each of the categories.

About Bad Road Buddies

Bad Road Buddies is a community for enthusiasts to come together and discover the unexplored beauty that beholds in this vast terrain that is India. The people who belong to this community are the ones willing to make it through some of the harshest roads in the country only to visit places that will deliver them with breath-taking views. Not just the views, these driving experiences will give them memories, getting intimate with nature and a lifetime worth of stories to tell! No matter how bad the roads are, as long as your buddies are with you, everything becomes bearable. A community of enthusiasts from different backgrounds who have come together to show their love for the unexplored, to go the distance! Stay updated on www.badroadbuddies.com