Independent Automotive Aftermarket Federation (IAAF) is delighted to announce that leading automotive trading group, Alliance Automotive Group (AAG), is the headline sponsor of its 2021 Virtual Conference.

As a long-time supporter of the Federation and its activity, the group has also been IAAF dinner sponsor for a number of years, which returns in 2022.

Alliance Automotive Group (AAG) is a leading distributor of passenger and commercial vehicle parts to the independent automotive aftermarket in both UK and Europe. It services the market through a comprehensive network of more than 800 distributors, delivering thousands of parts to independent garages nationwide.

The IAAF Virtual Conference 2021, taking place on 2 December, is titled Aftermarket for the Future, and the event will tackle the past, present and future of the sector, supporting members’ business activity.

A number of new sponsorship packages have been introduced and the event will also feature the ‘Pride of the Aftermarket’ awards, which will honour exceptional performances of companies and individuals throughout the past year.

Steve Richardson, AAG managing director, said: “The IAAF has successfully raised the level of debate in our industry and the conference is a must-attend event for businesses, as it addresses the biggest challenges and opportunities facing our sector right now and in the future.”

Mark Field, IAAF chief executive, said: “AAG is a very active member of IAAF and we’re extremely grateful for their support as headline sponsor for the 2021 Virtual Conference. There is so much happening in the automotive aftermarket and the conference will really get to grips with each and every detail, supporting members and their future business decisions.”08