A major US garage equipment company has completed the acquisition of the assets of Redditch-based Tyre Bay Direct, making it the latest company to join the ISN Europe team.

The US company has 13 locations across the US and Canada as well as South America, Atlas is a brand name that comes with a huge reputation for quality and price and they will be launching their equipment range across the UK.

The Atlas story began in Indiana in 1982 where is its synonymous with tyres, lifts and associated garage equipment. This will only strengthen the customer confidence in Tyre Bay Direct to deliver a reliable product at the right price well into the future.

They intend introducing a whole array of new products over the coming weeks including some of the full tools line of Atlas’ sister company Mountain Tools.

This is an exciting development for Tyre Bay Direct and we look forward to making the most of this acquisition to further enhance not only our presence in the market but also the experience of dealing with us.

For existing customer of Tyre Bay Direct there will be very little change initially. We remain dedicated to providing cost effective, fast supply off garage equipment, consumables and tools to the UK garage market through our committed and knowledgeable team.

See more about Tyre Bay Direct