TRICO, the world’s leading windscreen wiper blade developer and supplier, has been providing reliable and high quality products to five continents for a century, and to celebrate 100 years of leading the market, it will be releasing its own-brand beer – named ‘Brew 17’.
With a number of new products being introduced to celebrate the company’s centenary year, the specially brewed beer, which can be widely considered as an aftermarket first for the industry, demonstrates how TRICO continues to break the mould for innovative ideas and initiatives.
To coincide with Trico’s renewed sponsorship of Redditch United, this unique beer will be launched exclusively on Tuesday 26th September at the TRICO stadium, where the Worcestershire-based club hosts Slough Town in the Evo-Stik League South fixture. With a percentage of the profits going to the local Community Trust who engage with the Redditch community and deliver on outcomes combating antisocial behavior and crime, working with underprivileged children, reducing health inequalities and providing education to help support employability.
With an ABV of 4.0%, the beer is a light golden ale that, just like your vision with TRICO wiper blades, is crystal clear. The bottle itself proudly bears the TRICO name incorporated into a striking –gold-label that commemorates a century of delivering the best products to its customers all over the world.
Product and Brand Manager Sam Robinson said: “This is an exciting time for TRICO as we launch this special, one-of-a-kind beer. The company has come a long way from its humble beginnings in Buffalo, New York and we are very proud of our history and tradition in the industry.”
“Brew 17 is a great way for TRICO to celebrate this landmark and I hope it will be a success with not only the supporters at the match but also those who are lucky enough to get their hands on a bottle through one of the many promotions and giveaways we’ve got planned – watch this space! A Redditch United victory on launch day would of course help round off the celebrations in style!”