SMP Europe has launched an improved website to reflect its new branding, engineering expertise and product focus. The new site also features an easy search function and quick access to ‘help and support’, making it more streamlined for customers.

Last year saw the business rebrand to SMP Europe to demonstrate the company’s continued growth and development in the automotive industry.

SMP Europe has invested heavily in its technical and engineering resource to become the authority on engine management product solutions.

Acknowledging the all-important need to be interactive and efficient online, SMP Europe has invested in the design and functionality of the website to ensure customers have instant access to their required product at the touch of a button.

The new-look website now includes an enhanced parts search tool with links to online catalogues for live product, fitting and cross-referencing information, enabling users to quickly locate parts.

Founded in 1968, SMP Europe has built one of the strongest European aftermarket portfolios available through its no-compromise attitude to quality and performance, with a focus on four main products areas of ignition, engine management, switches & sensors and fuelling.

It delivers its aftermarket programme via a range of trusted brands including Lucas, Intermotor, Fuel Parts, Kerr Nelson, Blue Streak and Lemark.

SMP Europe’s new website can be viewed here.