With digitalisation seen as key to fulfilling consumer needs post-lockdown, Lookers has announced a suite of forthcoming updates to its digital service offering, supported by RTC Automotive Solutions.

The renewed partnership – which continues an 18-year relationship between the two companies – will see RTC implement a significant expansion to Lookers’ digital functionality. Central to this will be the development and implementation of an online platform, giving customers the ability to make direct bookings through the Lookers website for aftersales appointments. The technology is expected to generate significant new revenue streams for vehicle service and repair across the group’s 100+ UK sites.

John Richardson, Head of Application Services at Lookers, said: “As lockdown continues to ease and we see the first signs of recovery, we are focused on recognising how customers’ needs have evolved and doing everything we can to meet them.

“This includes ramping up the digital side of our business so we can deliver seamless workshop bookings, complementing our existing web-based car search, finance, valuation and enquiry functions.

“We’re convinced that these are the right steps to respond to the requirements of customers in the post-COVID economy and give them a safe, convenient and efficient experience, as they would expect from one of the UK’s biggest vehicle retailers.”

Richard Robinson, Chief Operating Officer at RTC Automotive Solutions, commented: “Lookers were one of our very first customers back in 2002, and since that time our digital aftersales solutions have been supporting them through both challenges and successful periods.

“We have all felt the effects of the COVID-19 pandemic, but forward-thinking dealerships are seizing opportunities for recovery in both their sales departments and workshops. We’re cautiously optimistic that groups such as Lookers can use digitalisation to put themselves at the forefront of the growing customer demand post-lockdown, and emerge strongly from what’s been a difficult time for everyone in the industry.”