This month, we take a look at how The Motor Ombudsman is giving garages the ability to provide consumers with the immediate reassurance that they are accredited to The Motor Ombudsman.
When a garage becomes accredited to either The Motor Ombudsman’s Motor Industry Code of Practice for Service and Repair or the Code of Practice for Vehicle Sales, or indeed both, the Chartered Trading Standards Institute (CTSI), which approves the Codes, requires that they display the Approved Code logo on their website as part of their obligations.
To this end, The Motor Ombudsman introduced a “Smart Badge”, an interactive image that can be easily integrated on to a business’ website which shows the Code that the garage is a part of e.g. Service and Repair, the familiar Approved Code insignia, and whether or not an accreditation is active. This allows consumers to immediately verify whether the garage is signed up to The Motor Ombudsman (i.e. their subscription has not expired), and navigate directly to the trader’s profile page on The Motor Ombudsman’s online Garage Finder for more information.
Displaying the Smart Badge is a recognised “sign of quality and trust” which can allow a garage to stand out from the competition in their local area and serve as a significant differentiator from another business in the eyes of the consumer when choosing where to service or buy a car.
Monitoring of the use of the Smart Badge forms part of ongoing compliance checks by The Motor Ombudsman, and within the framework of their own internal processes, CTSI also conducts regular and random audits of Motor Ombudsman garages to ensure that the logo is clearly displayed to motorists.
For more information on The Motor Ombudsman, visit www.TheMotorOmbudsman.org